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Case study · Field Service Management · United States

Maidily

Book more cleanings and get paid faster.

Integrated operations platform for residential cleaning businesses.

Client
Maidily
Industry
Field Service Management
Region
United States
Engagement
B2B SaaS · subscription · Cloud SaaS platform
Overview

Maidily is cloud software for residential cleaning and maid-service companies. An Atlanta cleaning-business owner built it after getting tired of expensive, bloated tools — a simpler option made for the trade. Hashlogics helped build a platform that brings scheduling, CRM, invoicing, payments, and messaging into one place.

The challenge

The problem we set out to solve.

01

Manual scheduling caused errors, missed cleanings, and cascading delays.

02

Calls and emails were easy to lose, leading to no-shows and scattered customer data.

03

Hand-built invoicing was slow and error-prone, which held up cash flow.

What success needed to look like

  • Stop scheduling errors and missed cleanings caused by manual coordination.
  • Keep every customer conversation in one place instead of scattered calls and emails.
  • Get invoices out and paid faster without chasing payments by hand.
  • Give small cleaning businesses software built for their industry, not a bloated generic tool.
Our approach

How we delivered it.

01

Diagnose

Looked at how cleaning businesses actually scheduled jobs, billed clients, and communicated, and found where generic software was too expensive or too complex for the job.

02

Design

Designed the scheduling command center around a visual drag-and-drop calendar, GPS routing, and automated recurring appointments.

03

Build

Built the CRM, invoicing, and communication tools on a cloud-native, mobile-first platform, wiring in Stripe, Square, Twilio, and QuickBooks.

04

Launch

Shipped 24/7 online booking with branded forms alongside one-click invoicing so operators could go live without changing how they worked.

05

Run

Kept expanding integrations — including Zapier's 5,000+ apps — as more cleaning businesses adopted the platform.

The solution

What we built.

We helped build Maidily, cloud software made for cleaning companies by someone who ran one. It combines scheduling, CRM, invoicing, payments, and messaging in one affordable platform. A drag-and-drop calendar handles one-click team assignments, GPS routing, and recurring jobs. Customers book 24/7 through branded forms, pay online, and get automatic reminders — so teams spend less time on admin and more time cleaning.

Drag-and-drop calendar with one-click team assignment and GPS routing
Automatic recurring jobs with travel-time-aware scheduling
CRM with customer profiles, preferences, and a self-service portal
24/7 online booking through branded, embeddable forms
One-click and batch invoicing with payment tracking
Built-in business phone number with call logging
Unlimited SMS texting and email automation for quotes and follow-ups
External calendar sync with Airbnb and VRBO
How it’s built

Tech stack

Cloud-based web platformMobile-first responsive design

Integrations

  • Stripe
  • Square
  • Twilio
  • QuickBooks
  • Zapier
  • Mailchimp
  • Google Analytics
  • WordPress / Wix / Squarespace / Shopify

Results & impact

4X

faster payment collection

75%

fewer no-shows

50%

less scheduling and admin time

35%

more recurring bookings

The takeaway

Cleaning businesses don't need enterprise software — they need software built for how they actually work. We built the industry-specific alternative.

Start

Let’s build the one that runs after.

A senior engineer reads every brief, and your call gets scheduled within 24 hours.

What happens next

  1. 01

    You send a brief or book a call

    Two minutes, whichever you prefer.

  2. 02

    A senior engineer replies within 24 hours

    Not a sales rep.

  3. 03

    Honest scoping, in writing

    And if we’re not the right fit, we say so.

Abdul Basit, CEO of Hashlogics

“I started Hashlogics because too many teams ship a demo, get paid, and disappear. We build to a standard we’d run ourselves — and we stay to keep it running.”

Abdul Basit · CEO · a direct line

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